Who we are

200+ organizations, 3 years running. We’ve
earned the
most important
square inch.

We get what retention and conversion mean for your business — and exactly how a piece of branded merch can move either one.

Alligator Merch is the car-wash-specialized channel of Merch Pier, our parent manufacturing company. We bring Merch Pier's production capacity and craft to operators who need a partner who actually understands car wash economics.

200+
Organizations served
100K+
Custom Garments Capacity
10M+
Custom Freshener Capacity

Humans at Alligator Merch

The people
making your merch happen.

01 Alice

Alice

The Boss & Co-Founder

Founder-CEO of our parent company, Merch Pier. The reason things actually get done. Sets the direction, makes important decisions and stuff like that.

02 Kai

Kai

Founder & Chief Gopher

Does whatever it takes to get your order right. Runs the business, answers the phone and e-mails, sweeps the floor, etc.

03 Shane

Shane

Sales

Talks to operators all day. Knows what moves the needle for your business and makes sure you get it.

04 Marin

Marin

Marketing

Makes sure the right operators hear about what we can do.

05 Ayla

Ayla

Design

Designs the branded merch that members actually want to keep — which is the whole point.